Beauty | Magic Lipstick

I kid you not--that's what these beautiful products are called. Okay, before that let me give you a summary of the local make-up industry as I've experienced it. Most of the locally manufactured quality make-up are sadly, local franchises of international brands like Avon, Maybelline or Loreal. It isn't often that I buy local brands because I tried once--it was Ever Bilena lipstick--and it was the worst experience of my life. It was cakey and just...terrible. Think of everything you don't want a lipstick to be and yeah...imagine putting that on your face.

Anyway, I discovered Fanny Serrano's line of cosmetics a couple of months ago and it's really quality stuff. Fanny Serrano is one of the country's beauty experts and so I wouldn't have expected less from him. The wonderful thing is that along with his designer, sort of high-end brand (FS Cosmetics) he also came out with a sort of middle-brand: Fashion21. Fashion21 is a pretty awesome make up line--I like their eyeliners; they're soft enough to blend but solid enough to stay on for a whole day. I'm not sure but I think that they're also linked to Natasha, which is one of Avon's sub-brands; they have excellent cosmetics too.

Alright, now let me get to the meat of this entry. Yesterday, me and Ina were browsing through the cosmetics section of the newly opened Metro Gaisano Department Store here in Alabang and I showed her the Fanny Serrano aisle because I am a pretty big fan of his make-up line. And there, in the Fashion21 aisle were these lipsticks by Aido. They were being sold in the same kiosk and being advertised by the same saleswomen who were selling Fashion21 so, I was brave enough to try it. The saleswomen called the line Magic Lipstick because it's a lipstick but the way it glides onto your lips is similar to lip balm. That and the color-stay power is amazing. I tried it on and jeeez louise. The Maybelline Just-Bitten line to shame. And I say that almost sadly because I love Maybelline but I also definitely believe in supporting local brands put out by local endorsers, so yeah. :)

The one I got was in the #2 shade. And I know it looks terribly girly pink in the package but once you put it on it looks pretty damn great. That's also saying a lot because I find that not a lot of local lipsticks (ironically enough) go well with morena skin.

Below is a photo of me wearing the said lipstick. :) This is an outtake photo from today's outfit post Kissed by Fire and I think this shade doesn't just do well for my face (haha) but goes well with this entire ensemble as well, which was pretty freaking awesome. I also bought another lipstick from Aido (not magic, that one though) in the shade M and it's wonderful as well. It's a more deep brown shade and is wonderfully matte. I'll do a review on that too very soon.

The best thing about these lipsticks is the price--one which you will not believe any quality product could be sold at. Each of these lipsticks goes for P50.00 each. Yes, don't worry--I know how you feel. I had a sudden flashback of all the very expensive MAC lipsticks I own as well; this was accompanied by the desire to beat my fists against the ground. Anyway. :) I hope you tries these out and let me know what you think! They should be available at your local department store--at the Fanny Serrano/Fashion21 kiosk.